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CAP Workshop April 15-Developing and Marketing a Client Attracting Website
with Juliet Austin, M.A.
The vast majority of counseling and healing
websites are not designed from the perspective of
getting clients or sales. While they may look pretty
and professional (although some look quite
unprofessional) they are often completely ineffective,
or at least not nearly as effective as they could
be.
The worst part is that most website designers
don't know anything about designing sites from a
marketing perspective and consequently often design
sites that work against you. This is truly unfortunate
considering the time, energy and money that goes
into developing a website.
This workshop addresses the core elements of a
website designed to attract clients. Topics covered
include: layout and design issues, developing a core
marketing message, writing compelling website copy
(text), how to develop an opt-in (permission based)
email list, basics of search engine optimization, and
methods of marketing your website both on and off
the Internet.
Whether you are developing a website for the
first time or are looking to get better results from
your existing one, this workshop will show you how
to make your website attract clients like a magnet!
Register for the workshop
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Our Sponsors
Psychodynamic Psychotherapy Class
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Dear Healing Art Professional,
It is all about you!
In 2006 Colorado Association of Psychotherapists
helped preserve your right to practice. Through our
lobbying, we were successful in preventing legislation
that would have had a significantly negative impact
on psychotherapy in Colorado. Our membership grew
steadily and we were very happy to attract many
new members. The CAP Marketing Training and
Networking event was well attended and we received
many favorable comments.
So what’s next? In 2007, the Colorado
Association of Psychotherapists will focus on helping
each of our members to achieve professional
success. This new bi-monthly CAP newsletter will
offer you, as a CAP member, practical tips to help
your practice grow. We will be presenting
information on marketing, the legalities of safe
practice and treatment issues. We will continue to
use our lobbying ability to protect and support your
legal right to practice.
We want to become a greater resource for
information on treatment issues. We plan to hold
three CAP Events this year and will locate them in
three different areas of Colorado. They will be the
same format, Friday night Networking party and talk
and Sunday workshop. For the April 13, 2007 and
April 15, 2007 CAP Event, I will be talking Friday
night on Building A Referral Based Practice. The
Sunday workshop by Juliet Austin is titled Developing
and Marketing a Client-Attracting Website.
We are looking for a central or south Denver
location.
Thanks for answering the recent CAP survey. The
CAP Board will do its best to meet your needs and
requests. We want you all to continue your
membership for many years.
Please feel free to contact me at
president@coloradopsychotherapists.com or 303-
776-
6103 if I can be of any help.
All my best, Zoilita Grant MS. CCHt.
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| Right Use of Power: The Heart of Ethics |
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Cedar Barstow
How do power issues affect your
professional and
personal relationships?
Wise and skillful use of power is one of the most
crucial themes we face in our professions, in our
culture, and in our personal growth. Right use of
power is the use of power not just to prevent harm,
but to reduce harm, repair harm, and to promote well-
being.
Power is linked with heart. There are four
aspects of right relationship with power:
Be Informed, Be Compassionate, Be Connected, Be
Skillful.
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Read further... |
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Cedar currently maintains a private psychotherapy
and ethics consulting practice in Boulder/Denver, and
teaches both Ethics and Hakomi Psychology
nationally and internationally.
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| The Mental Health Law and You |
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Are you familiar enough with the law governing your
practice to make certain that you aren't sued or
aggrieved?
Here's an opportunity for a review!
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Read further... |
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| Juliet's Marketing Tip |
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Are You Uncomfortable with Marketing?
If you are like many healing professionals you
likely have some-if not a lot--of uncomfortable
feelings about marketing your practice. This is not
only common, but completely understandable.
To begin with, marketing is not something you
were trained to do, so how can you expect to know
how to do it effectively? As with any skill, you need
knowledge and practice to become good at it.
In addition, you probably did not enter your field
because you wanted to become a business person.
More likely, you did so because you felt inspired to
help others. One of the biggest challenges
professionals face when marketing their practice is
reconciling their desire to help others with the need
to earn a living. The two are often mistakenly seen
as being incompatible.
To make matters worse, you are flooded with
negative, manipulative and misleading marketing
messages on a constant basis from the media, which
can lead you to erroneously believe that there is
something about marketing that is inherently
inappropriate, or even unethical.
All of these beliefs couldn't be further from the
truth. Before you can implement marketing strategies
effectively, you must identify and correct any faulty
assumptions you have about marketing your services
and find a way to overcome them. You can't market
your practice successfully if you have beliefs and
attitudes that are getting in the way.
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Juliet's website |
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